Libby Griffith
Consultant @ ZS | Strategy, Marketing, & Insights | MBA
- Role
- Strategy, Insights, & Planning Consultant at ZS
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Libby Griffith
As a Strategy, Insights, & Planning Consultant at ZS, I have worked across various industries to solve complex business challenges and to deliver impactful solutions. Through my work, I have primarily focused on brand strategy and inbound marketing, which is where my passion for identifying consumer needs began. My core competencies include market research, data analysis, and strategic communication. I have also earned an MBA from the Kellogg School of Management, where I gained a deeper understanding of business fundamentals and analytical frameworks.
Experience
Strategy, Insights, & Planning Consultant
Oct 2021 — Present · Chicago, IL, US
Primarily focused in strategy, marketing, and insights for Consumer Durable Goods. Lead global teams in large, complex projects often rooted in brand/portfolio strategy and quantitative market research. Proven ability to understand consumer needs and a record of accomplishment in strategic planning, data-driven decision-making, and inbound marketing strategy.
Education
University of Michigan - Stephen M. Ross School of Business
Bachelor of Business Administration (BBA)
2012 — 2016
Northwestern University - Kellogg School of Management
Master of Business Administration - MBA
2020 — 2021
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