Libby Gillum
Integrated Media Strategist | Cross-Channel Planner | Data-Driven Storyteller | ROI-Focused | Client-Centric Leader in Digital Marketing
- Role
- Digital Media Planner at MediaMax Network
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
Experience
Digital Media Planner
Jun 2025 — Present
Develop multi-channel digital media plans aligned to client KPIs such as ROAS, lead generation, and brand awareness, incorporating channels including programmatic display, native, streaming TV/CTV, paid social, SEM, retargeting, and geofencing.Build and manage campaign budget allocations and flighting strategies, creating scalable scenarios (e.g,$10K–$75K+) and optimizing spend based on performance objectives and seasonality.Translate media strategy into client-facing deliverables such as media briefs, marketing calendars, and strategy summaries for internal teams and external stakeholders.Collaborate with sales teams and clients to recommend channel mix, justify investment strategies, and articulate how digital media drives measurable business outcomes.
Education
St.Edward's University
Master of Business Administration (M.B.A.), Digital Media Management
2013 — 2015
St.Edward's University
Bachelor of Arts (B.A.), Communication and Media Studies
2003 — 2007
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.