Libby Cain
Business Intelligence | Marketing | CX
- Role
- EVP, Director, Marketing Strategy and Data Intelligence at Extraco Banks
- Location
- Waco, TX, US
- LinkedIn followers
- 500 followers
About Libby Cain
With over 25 years of experience at Extraco Banks, I know how to blend strategy, data, and creativity to make things happen. As EVP and Director of Marketing Strategy and Data Intelligence, I\'ve crafted campaigns that connect with customers and architect smart data solutions that fuel better business decisions. Whether I\'m crafting standout marketing strategies or unlocking insights through cutting-edge data platforms, I\'ve always got my eye on what’s next.But I\'m not just about numbers and strategy — I\'m passionate about giving back. I\'ve worked extensively on financial security and support entrepreneurs in my community. Armed with an MBA from Baylor University’s Hankamer School of Business and a BA in English, my mission is simple: turn insights into action and make a meaningful impact.
Experience
EVP, Director, Marketing Strategy and Data Intelligence
Mar 2022 — Present · Waco, TX, US
Develop and execute strategy for retail and commercial banking, mortgage, insurance and wealth and trust-Develop and execute strategy for company-wide business intelligence efforts-Develop and execute strategy for robotic process automation (RPA)
Education
Baylor University
Bachelor of Arts, English
1991 — 1996
Baylor University - Hankamer School of Business
Master of Business Administration (MBA)
2013 — 2015
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