Libby B.

Marketing Specialist @Progress Software

Responsibilities within this role- Build, manage, and execute joint go-to-market plans with selected partners and distributors, ensuring effective campaign delivery and measurable outcomes- Build and strengthen relationships with marketing teams at selected distributors and partners- Track, report, and analyse ROI for UKI activities, ensuring continued investment and optimisation of spendEffective budget management ensuring financial accountability and maximising the impact of channel marketing initiatives- Collaborate with PAMs and Campaign Teams to drive alignment with sales goals, contribute to strategic planning, and support business growth- Provide partners with timely access to information, enablement resources, and marketing tools to support their success- Campaign Management: Hands-on experience in designing, executing, and optimizing B2B marketing campaigns, including joint/co-branded initiatives- Project Management: Track record of managing multiple projects, timelines, and stakeholders simultaneously- Budget Management: Experience managing marketing budgets, including MDF/PMDF and ROI analysis- Lead Generation: driving demand generation and pipeline growth through marketing programs.