Lia Tonut

Senior Brand Activation Manager @SumUp

Berlino, DE

Managing ATL campaigns across European markets for media budget of 7-figure +- Develop, plan and execute ATL and BTL campaigns through cross-functional collaboration across CRM, Online Marketing, Retail, PR and Social Media impacting awareness, lead generation, and conversion- Project lead to define campaign goals and alignment on business objectives and post-performance reports with department heads and C- levels- Scoping, pitching and driving co-branded activations partnerships with top-tier card schemes (Visa, Mastercard, AmEx) increasing brand awareness and business growth goals- Selecting, negotiating briefing and project managing creative and production agencies - Leading the marketing strategic planning task force with marketing heads, overseeing and coordinating the quarterly capacity plan against interdependent marketing activations coming from across the company- Redefining, scaling, and automatizing processes and ways of working within the core marketing team

Università Bocconi

Laurea triennale, Economia per l’arte la cultura e la comunicazione

Università Bocconi

Laurea specialistica, Economia per l’arte la cultura e la comunicazione