Lian Weise

About Lian Weise

Experienced Product Manager with a demonstrated history of working in the wholesale & retail industries. Skilled in Product Development, Project Management, Trend Analysis & Merchandising. Strong product management professional with a B.S, cum laude focused in Business Administration with Dual Concentration in Finance and Marketing from Boston University.

Experience

1. Senior Product Development Manager

   Vacation Inc.

   Jan 2025 — Present · Los Angeles, CA, US

   Manage product portfolio of fastest growing sunscreen brand in the US, launching in Target, CVS, Costco and other major retailers. • Lead end-to-end development of innovative sunscreen formulas, optimizing efficacy & texture, managing artwork creation for packaging components, ensuring regulatory compliance and overseeing lab sampling & prototype modeling for product approvals.• Project manage 15 or more projects simultaneously, aligning cross-functional teams to launch new products on time and in full.• Establishing strategic partnerships with suppliers and contract manufacturers to improve cost efficiencies and secure unique, exclusive formulas with custom packaging.

Education

• Questrom School of Business, Boston University

  B.S., cum laude, Business Administration with Dual Concentration in Finance and Marketing

  2007 — 2010

• Boston University

  B.S., cum laude, Business Administration with Dual Concentration in Finance and Marketing

  2007 — 2010

Skills

• Press Releases
• Microsoft Office
• Private Label
• Outlook
• Trend
• Microsoft Word
• Adobe Creative Suite
• Customer Service
• Windows
• Marketing
• Visual Merchandising
• Excel
• Retail
• Customer Relations
• Word
• Fashion
• Merchandising
• Social Networking
• Social Media Marketing
• Facebook
• Illustrator
• Trend Analysis
• Photoshop
• Mac
• Teamwork
• Microsoft Excel
• Powerpoint
• Public Relations
• Production
• Social Media
• E-Commerce
• Writing
• French
• Trend Forecasting
• Product Development
• Indesign