Lianne Wade

Contract/Fractional CMO | Performance Marketing Leader | Brand Storyteller | Driving Results in Professional Services Sector | Industry Speaker

Role: Contract Fractional CMO at Wade Marketing
Location: Boston, MA, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Lianne Wade

Are you facing any of these marketing challenges?* Do you have leadership gaps and…

Experience

Contract Fractional CMO
Wade Marketing
Aug 2025 — Present
Helping small- to mid-sized companies who need senior-level marketing leadership, but not always on a full-time basis- Provide strategic guidance with measurable impact, quickly aligned to your business goals- Bridge strategy and execution, with end-to-end knowledge of the full marketing process- Bring deep expertise in professional services sector which is highly regulated (health insurance, financial services, professional services), where compliance and creativity must work hand-in-hand- Apply a diverse toolkit: brand storytelling, research, data-driven insights, personalization, performance analytics, and optimization- Integrate omni-channel marketing across digital, offline, and sales enablement; supported by platforms like Salesforce, Adobe, and Marketo.Current Assignment:Hamilton Cornell AssociatesFenway Group

Education

Harvard Business School Executive Education
Certifications

Skills

Direct Mail
Multi-Channel Marketing
Direct Marketing
Customer Experience
Creative Direction
Customer Insight
Public Speaking
Email Marketing
Integrated Marketing
Lead Generation
Online Advertising
Creative Strategy
Advertising
Marketing
Interactive Marketing
Social Media Marketing
Digital Strategy
Digital Marketing

Contact information

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Work email
•••••@liannewade.com
Personal email
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Current company

Wade Marketing

Marketing Services · 1 employees · Founded 2025 · Marshfield, Massachusetts, United States

Many growing companies don’t need more marketing activity—they need experienced leadership that can quickly assess what matters, align strategy to business goals, and move the work forward. Wade Marketing provides senior-level marketing leadership on a fractional or project basis to help organizations focus, prioritize, and execute with confidence. Founded and led by Lianne Wade, Wade Marketing brings decades of agency experience driving growth across complex and regulated industries. As a Fractional Marketing Leader, I partner closely with leadership teams to bring clarity where things feel scattered, speed where momentum has stalled, and results that tie directly to business outcomes. Who I help- Experiencing stalled or uneven growth - Generating leads, but not enough of the right ones - Lacking clear marketing strategy or alignment with sales - Struggling with inconsistent brand positioning across channels - Sitting on customer data that isn’t driving insight or action - Operating with disconnected teams, tools, or processes How I help: Clarity: Quickly identifying what matters most and where to focus Speed: Fast ramp-up and decisive action without unnecessary complexity Results: Marketing that drives measurable progress against business goals My work bridges strategy and execution, combining insight-led thinking with hands-on leadership to ensure ideas turn into action. Marketing Expertise- Growth strategy (B2B and B2C)- Brand positioning and messaging - Ideal Customer Profile and persona development - Acquisition and retention strategy - Account-based marketing approaches - Multi-channel planning and execution (digital, offline, sales enablement)- Analytics, measurement, and optimization - Marketing and sales alignment Built a complete Account-Based Marketing playbook for a print solutions company—covering messaging, customer insights, account profiles, and targeted engagement tactics—to help expand key relationships and accelerate revenue.

liannewade.com

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About Lianne Wade

Experience

Contract Fractional CMO

Education

Harvard Business School Executive Education

Skills

Find verified contacts for anyone on LinkedIn