Lianne Kelbert

Senior Manager, Affiliate Partnerships @Elocal

Generate $100+ million in revenue annually, with the goal of increasing by at least 20-30% y/y, by designing and executing data-driven pay-per-call affiliate marketing campaigns across multiple verticals, including home services, legal, and insurance, among others- Foster and manage relationships with many affiliate partners, enhancing onboarding processes and negotiating favorable terms, which contribute to a robust affiliate network and increased account performance- Monitor and analyze affiliate performance metrics, implementing strategic data-driven optimizations that significantly improve campaign efficiency and boost ROI- Utilize expertise in Conversion Rate Optimization (CRO) and landing page development to refine affiliate strategies, achieving maximum conversion rates- Identify and engage new prospects through targeted outreach initiatives and participation in industry events, expanding market reach.