Lianne Kelbert

MBA | Performance Marketer | Pay Per Call | Building partnerships that drive growth.

Role: Senior Manager, Affiliate Partnerships at Elocal
Location: Chicago, IL, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Lianne Kelbert

Results-driven Performance Marketer with a proven track record of scaling affiliate…

Experience

Senior Manager, Affiliate Partnerships
Elocal
Oct 2024 — Present
Generate $100+ million in revenue annually, with the goal of increasing by at least 20-30% y/y, by designing and executing data-driven pay-per-call affiliate marketing campaigns across multiple verticals, including home services, legal, and insurance, among others- Foster and manage relationships with many affiliate partners, enhancing onboarding processes and negotiating favorable terms, which contribute to a robust affiliate network and increased account performance- Monitor and analyze affiliate performance metrics, implementing strategic data-driven optimizations that significantly improve campaign efficiency and boost ROI- Utilize expertise in Conversion Rate Optimization (CRO) and landing page development to refine affiliate strategies, achieving maximum conversion rates- Identify and engage new prospects through targeted outreach initiatives and participation in industry events, expanding market reach.

Contact information

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•••••@elocal.com
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Current company

Elocal

Advertising Services · 232 employees · Founded 2008 · Conshohocken, Pennsylvania, United States

eLocal, part of HomeServe Plc, global leader in the home services industry, is a fast-growing and highly profitable national leader in pay-for-performance digital advertising. eLocal connects millions of local consumers each year to the businesses they need, when they need them. We are a dynamic and seasoned marketing company that has helped boost the revenue and retention rates of thousands of local, regional, and national businesses. We support America\'s businesses by offering organizations of all sizes a performance-based pricing model that makes new customer acquisition effective and affordable. With the backing of HomeServe we are revolutionizing the way consumers connect with professional services. We’re confident in the calls and leads we send to our business clients thanks to our robust partner network and reach across the top search engines and publishing networks. We’ve expanded over the years, with acquisitions of lead generation and media companies as Felix, Ring Router, and CityGrid. In 2019, Homeserve, a leading multinational company of home repair solutions, welcomed us into their family. In 2020 we expanded our marketing and creative efforts through the acquisition of Philadelphia-based Vincodo, a leading digital advertising and marketing agency named an Inc. fastest-growing private company in the US. For our digital marketing work in the home, legal, medical, automotive, and insurance categories our founders were awarded the Ernst & Young Entrepreneurs of the Year Award in 2017. We’ve consistently held an A+ rating on the Better Business Bureau and our employees have spoken about the superb work environment, awarding us with a Great Places to Work certification and a 4.5-star rating on Glassdoor, thanks to a culture that empowers executives and junior employees alike to walk the walk when it comes to our values of honesty, respect, integrity, responsiveness and continuous improvement.

elocal.com

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About Lianne Kelbert

Experience

Senior Manager, Affiliate Partnerships

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