Lianna Bartnick
Chief Marketing Officer @Fairfield University Student Managed Investment Fund Smif
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WORK HISTORY
Chief Marketing Officer @Fairfield University Student Managed Investment Fund Smif
Fairfield, CT, US
Collaborated on the launch and management of the fund\'s official LinkedIn profile, leveraging post analytics to shape content strategy and authoring the mission statement to establish a clear brand voice- Designed and distributed marketing materials consistent with brand identity guidelines to effectively promote club events, programs, and key announcements to the student body- Gained insight into equity analysis and portfolio management by attending meetings for a AUM fund, enabling more informed marketing communications.
EDUCATION
Fairfield University
Business
ABOUT LIANNA BARTNICK
My name is Lianna Bartnick, and I am a sophomore double-majoring in Marketing and Business Analytics with a minor in Finance at Fairfield University\'s Dolan School of Business. As a proactive and high-energy individual with an entrepreneurial spirit, I am passionate about leveraging analytical insights to understand consumer behavior and drive creative, results-driven marketing strategies. I believe in data-driven decision-making, collaborative growth facilitated by strong communication skills, and strategic thinking, and I excel at market analysis and digital strategy.During my internship with Nouryon as a Market Insights Intern, I applied a solutions-driven mindset, leveraging a variety of macro- and microeconomic analytical tools to develop a strategic market activation plan designed to drive growth for the division’s products.In the future, I aim to develop and lead innovative strategies that are both creative and quantifiably successful, making a significant impact on the holistic process and outcome of marketing.Fun fact: I\'m passionate about traveling and immersing myself in new cultures. The challenge of adapting to new environments with new locals makes every journey a thrilling and enriching adventure.
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