Liani Parker

About Liani Parker

Reddy Ice, where Data & Technology Meet the Street at the speed of DSD. In my tenure at Reddy Ice revenues have doubled in part by transforming ERP data to \'cloud\' digital invoice integrity at customer point of sale and innovative M&A Data ingestion. Fully \'hands-on\' we embrace AI workflow automation in 2026 while launching new power platforms and portals with customer friendly interfaces.(See ReddyIce Connect.)Strategic Analytics & Data Leader |Tenured Data and Project leader with 20+ years of experience transforming complex data systems into business-driven insights and action across CPG, retail, and adjacent industries. Known for bridging business and technology to execute data strategy at scale, foster team excellence, and deliver cross-functional impact.As a Senior Manager of Data Integrity & MDM at Reddy Ice and former Analytics Leader at Keurig Dr Pepper, I’ve built and led high-performing teams, managed enterprise data programs through growth, M&A and transition to the cloud. Spearheaded large-scale analytic transformations that drove pricing, forecasting, and revenue optimization efforts. My leadership is rooted in process discipline, workflow automation, coaching, and innovation—qualities that align deeply with my mission to evolve future leaders in Data & Analytics.

Experience

1. Senior Manager

   Reddy Ice

   Apr 2022 — Present · Dallas, TX, US

   Project and team management during system restructure to a Microsoft cloud platform. SME for D365 Data Migration and system requirements build. Boomi as integration platform. Fabric dataverse, datalake, Microsoft ERP and CRM. Master Data and Governance solutions for National Ice Company. Expert Merger & Acquisition Data Ingestion. Moving Data at the Speed of Business in high volume transaction industry in hub and spoke IT/Data model. Maintain data integrity of source systems. Innovate, automate, train and execute system solutions. Evolve Master Data in agile IT environment. Motivate analysts to root cause and automate compressing productivity into shorter windows. Customer Master, Product Master, Pricing Master, Distributor/Co-packer Modules. Accomplishments: Led GS1 product conversion to standardized UPC code. Several enhancement BUAT. Established exception reporting concept in lieu of MDM module. Master Data Retail Chain and Pricing ERP Re-design. Fixed Asset merchandiser real time location management project lead. Hurricane Emergency Ice Operations Digital Data lead.

Education

• Villanova University

  CPBI, Master Certification in Business Intelligence

  2012 — 2013

• The University of Texas at Arlington

  BA, Journalism/Business

  1984 — 1990

Skills

• Process Improvement
• Spectra
• Management
• Budgets
• Nielsen
• Market Planning
• Sap
• Account Management
• Data Mining
• Grocery
• P&L
• Telecommunications
• Analysis
• Business Objects
• Strategic Planning
• Visio
• Business Intelligence
• Fmcg
• Cross-Functional Team Leadership
• Marketing Strategy
• Microsoft Office
• Sales
• Beverage Industry
• Customer Insight
• Consumer Products
• P&L Management
• Iri
• Key Account Development
• IT Strategy
• Coaching
• Food Service
• Key Account Management
• Performance Management
• Project Management
• Certified Professional Business Intelligence, Villanova University
• Pricing
• Data Warehousing
• Sales Operations
• Pricing Strategy
• Customer Service