Liangyan L.

Web Analyst @Sony Interactive Entertainment

San Mateo, CA, US

Design and maintain a standard set of website analytics reports and dashboards.2. Monitor and report on key metrics across marketing channels, campaigns, segments, and user journeys. Conduct business forecasting and benchmarking using statistical models to provide valuable insights into future performance. Design, build, manage and run A/B tests across multiple digital properties, business units, target users, and global markets. Develop a knowledge-base of user experience best practices, learning from testing outcomes and recognizing patterns to inform future design and campaign decisions. Collaborate with the engineering team to identify and resolve data tracking issues and facilitate new tracking requests. Document analytics logics and provide training to end-users to ensure effective utilization of data-driven insights. Communicate and present outcomes or solutions to management to influence business strategy.