Liana Robertshaw

Sales Director @Antica Farmacista

Seattle, WA, US

Direct and drive 37% of worldwide business revenue for leading luxury home and body fragrance company for top-tier clients including Nordstrom, The Ritz-Carlton, and Neiman Marcus- Manage team of 75 external sales representatives across 4 showrooms, conducting 150 annual 1-on-1 meetings and large scale trainings (20-30 people) for new product launches seasonally- B2B/B2C sales for all accounts including domestic, international, flash sales and web, increasing sales 11% year over year across all channels over 8 years- Measure and analyze sales and product KPIs to increase company revenue, establish and grow brand recognition and create consumer loyalty- Develop and maintain close client and consultant relationships to drive sales by creating cohesive sales and marketing plans- Conduct in-person and online trainings, sales meetings,high-profile industry events and product launches- Project management of marketing campaigns, product development- Develop and launch social media marketing platformKey Accomplishments- Restructured product assortment during the Recession to strategically accommodate the rapidly changing economic climate while maintaining luxury brand image. Resulted in producing top-selling SKU and keeping the company in the black when the industry experienced an average 20% loss- Cultivated lasting relationships with buyers and staff, enabling the company to enter into partnership with a major retailer when a former buyer of an existing account became their head of purchasing. The retailer is now one of the top-ten sales doors in the US- Took over online and print PR. Developed relationships with editors, bloggers and influencers and produced content to obtain free press in major blogs and publications- Launched subscription box collaboration to diversify client-base by marketing an underperforming SKU to a new demographic. Increased sales to that demographic by 15% while simultaneously doubling sales of the SKU through online channels.

UW Foster School of Business

Certificate in Marketing Management - Professional Continuing Education, Strategic Marketing, Integrated Marketing, Marketing Practicum

West Virginia University

BA, Psychology, Communication Studies