Liana L. Hsu
Director of Admissions, UC Berkeley Graduate School of Journalism
- Role
- Director of Admissions at Uc Berkeley Journalism
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Liana L. Hsu
Creative, equity-centric and strategic problem solver who is passionate about utilizing…
Experience
Director of Admissions
Aug 2022 — Present · Berkeley, CA, US
Lead the design, implementation and evaluation of the recruitment, outreach and enrollment strategy of the institution. • Manage the admissions and outreach process including recruitment, communications, admissions evaluation criteria establishment and evaluation, admissions processing, interviews (over 220+ conducted), scholarship applications and allocation, marketing and more. • Lead all recruitment and yield events, on-campus and online, including information sessions, campus tours, school recruitment sessions, Prospective Student Day, Admitted Student Week, student and alumni panels, and more. • Manage the Bloomberg Diversity Program for UC Berkeley, one of the outreach programs and relationships that increase public awareness of the school (partnership with Bloomberg News and UNC Chapel Hill). • Increased applications and yield YoY despite a downward trend in the industry. • Develop and maintain strong relationships with the Dean, Assistant Dean for Advancement, Assistant Dean of Strategy and Operations, Budget Office, Advancement Team, Student Services Team, UC Berkeley Graduate Division, Financial Aid Office, faculty, students and other key stakeholders. • Design and implement new communication strategy to increase engagement with prospects including develop a drip campaign to maintain sustained communication and personalize the admissions experience to recruit strong, diverse pool of applicants.• Manage and train faculty and seasonal alumni readers on admission evaluation and interview practices for holistic evaluation of candidates to admit qualified candidates and to build a diverse and strong cohort. • Manage and train two admissions ambassadors who support in recruitment throughout the year.
Education
WHU – Otto Beisheim School of Management
Bachelor of Business Administration (B.B.A.), Business Administration, Marketing Research
Duke University
Business Metrics for Data-Driven Companies (Certificate Completed in Coursera)
2017 — 2017
University of Southern California
Master of Education (MEd), Enrollment Management and Policy
University of Southern California
Bachelor of Science (B.S.), Business Administration, Concentration in Marketing and Marketing Research
Taipei American School
High School Diploma
Skills
- Marketing
- Marketing Strategy
- Social Media Marketing
- Market Research
- Public Relations
- Management
- Public Speaking
- Human Resources
- Photoshop
- Business Strategy
- Microsoft Excel
- Microsoft Office
- Microsoft Word
- Powerpoint
- Event Planning
- Social Media
- Spss
- Client Relations
- Marketing Consulting
- Strategic Marketing Consultancy
- Research
- Teamwork
- Social Networking
- Leadership
- Customer Service
- Data Analysis
- Communication
- Microsoft Powerpoint
- Vendor Management
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