Liana Thompson
Head of Creator Partnerships @ Amazon | Principle Business Development
- Role
- Head of Creator Partnerships Amazon Live at Amazon
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Liana Thompson
At Amazon, I currently serve as Head of Creator Partnerships for Amazon Live, leveraging 3+ years of leadership in this role and over 10 years of experience driving product marketing and business development initiatives within Amazon, with 20 years of consultative and strategic sales work. My work focuses on fostering creator partnerships, defining impactful sales strategies, and rolling out innovative compensation models, all while ensuring strong ROI through careful financial modeling and resource allocation. With a background in tech strategic sales and product marketing, I collaborate with creators, influencers, and stakeholders to deliver high-value content and partnerships that elevate Amazon Live’s presence and effectiveness. My commitment lies in empowering creators, driving impactful engagement, and shaping the future of live e-commerce through strategic innovation.
Experience
Head of Creator Partnerships Amazon Live
Nov 2023 — Present
Led business and content development for Amazon Live, focusing on creator partnerships. • Defined sales and content strategies while negotiating favorable terms with top Amazon Influencers. • Owned financial modeling and ROI measurements for large budgets, ensuring effective resource allocation. • Strategically rolled out new Influencer agreements and compensation models across hundreds of managed influencers.
Education
Washington State University
Bachelor's Degree, Psychology; Child Psychology
Cornell University
Certificate, Marketing Strategy
2021 — 2021
Skills
- Cross-Functional Team Leadership
- Yield Management
- Hospitality
- Market Research
- Strategic Planning
- Contract Management
- Online Travel
- Marketing
- Negotiation
- Contract Negotiation
- Business Analytics
- Customer Satisfaction
- New Business Development
- Revenue Management
- Resorts
- Hotels
- Sales
- Tourism
- Inventory Management
- Employee Training
- Destination Marketing
- Account Management
- Revenue Analysis
- Customer Service
- Hotel Booking
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