Liana C. Yamasaki
Editorial Chief, Corporate Communications, Disney Entertainment @The Walt Disney Company
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WORK HISTORY
Editorial Chief, Corporate Communications, Disney Entertainment @The Walt Disney Company
Lead, develop and mentor Editorial team, overseeing and managing daily editing and distribution of press materials annually.• Helming editorial storytelling strategy of Disney Entertainment’s contribution to the celebration of Disney’s 100th anniversary, researching history of linear and streaming content brands, writing timeline vignettes supported with historical photography to convey rich tapestry of Disney Entertainment’s part in The Walt Disney Company’s history.• Developed and lead content awards ad strategy for placements in trade magazines, guild programs and intranet sites, managing multiple budgets and cost-sharing agreements across divisions as well as partnering with graphic designers guiding creative for final product. • Partnering and expanding DE’s awards task force, elevating strategy for large award campaigns (i.e, Emmys, Golden Globes, Oscars) while leading the narrative composition, editing and distribution of companywide media alerts and press releases to internal employees and press. • Lead partnering and editorial strategy of broadcast schedule distribution to MVPDs, press outlets and internal divisions for electronic program guides (EPGs), published TV program guides and internal reports. • Writing and editing partner for internal communications and media relations teams for corporate materials, including HR partners’ general onboarding presentations, Disney Entertainment executive onboarding guides, internal executive communication and congratulatory notes.• Redeveloped Disney Entertainment’s Editorial Style Guide, based on the AP Stylebook and other grammarian books, streamlining the formatting and uniformity of all finalized press materials, and oversee its updates and distribution to brand partners.
EDUCATION
UCLA
BA, English
UCLA
Bachelor's degree, English Language and World Literature
ABOUT LIANA C. YAMASAKI
Over the past six years as editorial chief, I’ve established, led and developed the editorial team of writers, copy editors and communications specialists who can fully support and convey the company’s overall messaging, tell high-impact stories and service breaking news. Critical and essential to corporate culture, my greatest strengths are partnering, collaboration and building strong relationships, which have been of utmost importance and value to me.
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