Liam Oakes

Public Relations Specialist @Rutgers Graduate School Of Education

New Brunswick, NJ, US

Write and distribute press releases and feature stories for distribution on the web, email, and to press- Assisted with launching digital marketing campaigns targeting prospective students; crafted and implemented email drip campaigns using Salesforce and Marketing Cloud- Coordinated graphic design, photography, interview schedules, and assembly of the school’s annual Impact Report- Grew the school’s social media accounts in impressions, engagements, and followers exponentially compared to the year prior; implemented an active content schedule and facilitated the creation of video content and web stories about the school’s community- Assist the Director of Communications & Marketing with planning and purchasing marketing and branding materials for trade shows; production of content marketing videos; graphic design of print and digital materials; and outreach to students, staff, faculty, alumni, and prospective students- Provide administrative support to the department by preparing activity and campaign evaluation reports for management; managing the budget; and serving as the business liaison for vendors.

Rutgers University

Master of Communication and Media - MCM

Seton Hall University

Bachelor of Arts - BA