Liam J. Bourke

Executive Vice President General Manager @The Comfort Co Global Footcare

US

As EVP & GM of The Comfort Co USA, I lead the American division of a global footwear company specializing in wellness-driven comfort brands, including Revere, Mia Vita, and Vita Sole. My role spans strategy, sales, and execution—bridging the creative and commercial to build brands that resonate with modern consumers and retail partners alike.What I Do:Drive Growth: Built and executed go-to-market strategies that have significantly expanded our wholesale footprint across the U.S, including key accounts, independent retailers, and strategic partnerships.Lead Brands: Oversaw the successful U.S. launch and positioning of new brands, balancing global vision with local market insight.Own the P&L: Manage full profit & loss responsibility while leading cross-functional teams across sales, marketing, operations, and customer experience.Elevate Operations: Established SOPs for account setup, warehouse returns, and credit procedures to streamline efficiency and ensure scalable growth.Channel Expansion: Spearheaded initiatives into digital marketplaces, affiliate programs, and home shopping networks.

QUT (Queensland University of Technology)

Bachelor of Business - BA