William Flowers
Lead Product Manager, Growth (Onboarding) @Babbel
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WORK HISTORY
Lead Product Manager, Growth (Onboarding) @Babbel
Lead Product Manager on the Product Led Growth team (PLG) for the Onboarding experience.•Own the onboarding journey and personalization strategy for Babbel’s core product, driving improvements to activation, conversion, and user experience.•Lead cross-functional collaboration with leadership, marketing, design, and engineering to translate strategic goals into a clear product roadmap and execution plans.•Plan and manage the product roadmap, define priorities, and oversee feature development to align business impact with learner needs.•Facilitate sprint rituals, backlog refinement, and release QA to ensure smooth delivery and continuous rollout of high-quality, data-driven updates.•Spearheaded the initiation of personalization and segmentation development from inception to implementation, evangelizing its use and developing limited capabilities into usable and robust practices shared across teams.
EDUCATION
University of Arizona
Bachelor's , Information Technology
Minneapolis College
General Studies
SKILLS
ABOUT WILLIAM FLOWERS
I fix broken funnels & help conversion happen. Growth and experimentation accelerator. Fractional? No problem. Let’s talk about how to make impact happen, fast. Go to liamflowers.com to schedule for free.Product Manager | Program Manager | Product Marketing | B2C, B2B | Tech, Media, Gaming, Apps, Subs | Rev & CRO Expert | A/B tests and Campaigns |$40M+ impact | Growth & Gamification | Ex-Microsoft I turn ambiguity into clarity and ideas into action. In every role, I’ve always been the person making sense of complexity and driving execution to create experiences that delight.With experience in program & product management, along with product marketing, I enjoy balancing big-picture vision with attention to detail. Above all, I love uniting teams around a common goal, enabling data-driven decisions for impact.Over the course of my career, I have: led the design and execution of hundreds of A/B tests, directly driving more than $40 million in incremental revenue since 2023 alone, delivered millions more from campaigns and initiatives I led and/or executed, measured across metrics like incremental and cumulative revenue, subscriptions, LTV, retention, and overall optimization improvements in over a dozen product categories, improved customer experiences in some of the world’s largest consumer funnels, creating and defining success criteria that dovetail with business goals and customer problems to result in customers continuously coming back for more, in my last two positions doubled pipeline (tests, campaign, research, features) volume year-over-year while maintaining quality and performance, pioneered safe, high-impact strategies across retail districts during the height of COVID-19 to enable sales and improve customer experience during the greatest period of ambiguity in recent history, led a redesign of the Microsoft\'s cookie consent banner, improving opt-in consent rate by +3% and $5M in revenue projected for the first year following implementation, while aligning with US and EU regulatory compliance requirements, and I won Hackathon in FY25, bringing home the West Garage award for co-creating “Narrata”, an AI tool created to accelerate the time between insights and execution in our experimentation programs. I serve as the bridge and compass shared between teams of stakeholders and partners to deliver results led by data, customer insights, and operational execution. Across every role, my focus remains the same: enabling smarter decisions, accelerating growth, and building experiences people love.
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