Liam Dennison
Head of International @Softcat
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WORK HISTORY
Head of International @Softcat
GB
I lead the development and scaling of Softcat’s multinational business, enabling operations across 100+ countries and supporting customers with complex global requirements. I have established Softcat’s international footprint across Ireland, Germany, the Netherlands, Singapore, Hong Kong, Australia, the United States and Canada, alongside designing and implementing a global operating model spanning procurement, logistics, compliance and delivery. My remit spans both commercial performance and operational execution, ensuring customers can transact, deploy and manage technology seamlessly across borders, while maximising value and maintaining control at a global level.
SKILLS
ABOUT LIAM DENNISON
I lead international growth and multinational strategy for Softcat, with accountability spanning multiple global entities and markets. I was tasked with establishing and scaling Softcat’s international capability, building its multinational business from the ground up. Today, this enables support for customers across 100+ countries and drives sustained growth in both international and UK revenue. My focus is on building and scaling global operating capability, designing the operating models, partner ecosystems and fulfilment structures required to enable multinational organisations to procure, deploy and manage technology seamlessly across borders. Alongside my core role, I hold formal director-level responsibilities across multiple jurisdictions: – Managing Director, Germany – President, Canada – Director, United States These roles carry full legal, financial and governance accountability for in-country operations, including regulatory compliance, financial performance and strategic direction. I am focused on simplifying the realities of operating internationally - helping organisations navigate global procurement, logistics and regulatory complexity through well-designed operating models and strong partner ecosystems.
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