Liam Keller

About Liam Keller

Thanks for stopping by!I’m a digital marketing professional with over eight years of experience, passionate about using data, technology, and innovation to solve problems and drive growth. After graduating from the University of Washington I became hooked on helping drive revenue for clients after helping create a Google Ads account that drove in profit. Since then I\'ve helped manager advertising and tracking for over 1,500 Google Ads accounts and websites. Whether it’s leading high-performing teams or crafting scalable strategies that drive results, I’m all about setting ambitious goals and exceeding them.Some of my proudest achievements include leading a team that reduced costs by YoY while increasing client leads by 16% and spearheading AI-driven tools that improved performance tracking across multiple accounts.Outside of work, I bring the same drive to personal challenges. Whether it’s training for triathlons, tackling mountain bike trails, carving through fresh snow on a snowboard, or experimenting in the kitchen, I’m always exploring the next challenge. These pursuits keep me focused, intentional, and resilient – qualities I bring into every project.At the heart of it all, I’m committed to growth - my own, my team’s, and the businesses I work with. If you’re looking to connect with someone who’s passionate about pushing boundaries, blending creativity with strategy, and always learning, let’s connect.

Experience

1. Senior Manager of Ad Operations

   Conversion Logix

   Nov 2023 — Present · Seattle, WA, US

   Managed $4M+ in monthly ad spend driving continual performance improvements and strategic insights- Collaborated in the development of internal tools, transforming ideas into practical solutions that improved scalability and digital management effectiveness. Including paid media campaign builder tools, budget management tools, quality dashboards, and analytics pipelines for AI predictive analytics- Led and mentored a team of 15, driving a 24% YoY increase in conversion rates and supporting their professional growth in digital marketing- Integrated AI and automation to optimize decision-making, streamline operations, and save 30+ hours weekly while improving accuracy- Created a scalable process for integrating Google Analytics and Google Tag Manager, successfully deployed across websites for enhanced conversion tracking- Spearheaded strategic responses to challenges like cookieless tracking, lifecycle optimization, and launching new products- Led a CPM savings initiative across Meta and Display that increased bottom line profit by in 6 months while maintaining performance metrics.

Education

• University of Washington

  Bachelor of Arts - BA, Marketing