Liam Brotherton

Experience

1. Manager, Partnership Strategy

   NASCAR

   Mar 2026 — Present · Charlotte, NC, US

   Developed all outgoing partnership sales creative assets utilized across broad internal networks. Including: national sales, track facility (regional) sales, digital sales, TV/network sales, radio sales, team & driver, social media, and print media.• Utilized Adobe suite, PowerPoint to generate industry leading visualizations & sales decks.• Leveraged Nielsen Sports Media, Nielsen-Scarborough syndicated research, and Tableau research to inform audience targeting and partnership strategy. Optimizing partner ROI and brand growth.• Ideation & optimization for new, emerging and existing asset fleets. Designing for viability, P&I, potential exposure evaluation, impact, and best practices- RESULTS - • Spearheaded creative & strategic support for innovative new events including Chicago Street Race, Mexico City, Iowa, San Diego, and Bowman-Gray Clash• Driven millions in combined partnerships revenue including ABB, Arby’s, Blue Cross Blue Shield, Busch Light, Cook-Out, Freeway Insurance, GOVX, Jack Links, Kubota, McDonalds, O’Reilly Auto Parts, Slim Jim, Straight Talk Wireless, Suburban Propane, Tide, Xfinity.

Education

• Rowan-Cabarrus Community College

  Associate of Arts - AA

  2015 — 2016

• University of North Carolina at Charlotte

  Bachelor of Science - BS, Marketing

  2019 — 2021

Skills

• Cooking
• Carpentry
• Yard Work
• Knowledgeable
• Auto Racing
• Good Listener
• Janitorial Services
• Student
• Volunteering
• Hard Worker