Lia Guerrero

About Lia Guerrero

An accomplished and results-driven marketing operations manager with extensive experience…

Experience

1. Marketing Operations Manager

   Taco Bell

   Jan 2023 — Present

   Support Senior Director, Marketing Operations, in the strategic planning of the Marketing Funds budget and the Store Merchandising Funds budget ($600MM+). Assist in the annual strategy and budget planning process, including Board meeting, annual operating planning, etc-Lead processes to drive operational excellence. Provide a level of executive updates on Marketing function performance, activities, working across Marketing with initiative owners to deliver-Perform financial analysis of Marketing spend to bring awareness of key drivers of variances-Optimize marketing spend, ensuring effective utilization of the marketing budget to drive ROI-Develop dashboards and other information sharing opportunities to ensure teams’ success in meeting defined goals - hold the team accountable in achieving said goals-Work cross-functionally with Finance, Control, leadership to develop, implement, and disseminate metrics/KPIs about performance and outcomes through dashboards and data visualization tool sets to monitor business health, including marketing database, performance integrity and accuracy, capturing insights and making recommendations-Manage select marketing agency partners to ensure accountability and proper support of processes. Special projects as needed.