Lia de Sola
Impact-led Brand Crafter & Integrated Media Strategist at Unilever
- Role
- Dove Men Care Deodorant Us Demand Generation Manager at Unilever
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Lia de Sola
With over a decade of global brand craft and media expertise, my mission is to connect with consumers where they are and deliver what matters by elevating everyday experiences, creating brands people can feel, not just use. Data leads the way; intent shapes the impact.I bring deep global expertise in integrated media strategy, partnerships and collaborations, consumer insight mining, and innovative brand craft—building desire across channels and creating physical-digital experiences that feel intentional and unmissable. My background in global innovation gives me a storytelling edge, while my deep capability of full‑funnel media planning, measurement and modular, iterative creative content development equips me with a powerful connect toolbox—ensuring every touchpoint drives culture to cart making every dollar invested work harder.To lead with vision and elevate everyday moments through beautiful and delightful experiences, I earned—graduating with honors—a Master’s in Cosmetics & Fragrance Marketing and Management at FIT in New York. Before that, I specialized in International Business to deepen my global perspective and sharpen my ability to create value across borders.My superpower is my ability to lead with empathy and heart. I believe meaningful progress happens when people feel seen, supported, and inspired.I’m known for my contagious energy, big-picture thinking, and ability to rally teams around bold ideas—and make them happen.
Experience
Dove Men Care Deodorant Us Demand Generation Manager
Jan 2025 — Present · NJ, US
Spearheading the annual communication strategy and execution with a bold, social-first mindset across earned, owned and paid. Turning data into insight-driven storytelling, driving demand through culturally relevant content, influencer partnerships, and PR moments that connect, convert, and build brand love across every touchpoint.
Education
Fashion Institute of Technology
Master of Professional Studies (M.P.S.), Cosmetics and Fragrance Marketing and Management
ESCI-UPF
Master of Science (M.Sc.), International Business
2014 — 2015
Universidad Metropolitana (VE)
Bachelor of Science (B.Sc.), Business/Managerial Economics
2007 — 2012
Skills
- Google Adwords
- Market Research
- Result Oriented
- Trade Marketing
- Google Analytics
- Risk Analysis
- Consumer Insight
- Market Analysis
- Business Planning
- International Business
- Customer Insight
- Marketing Strategy
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