Lia Winograd

About Lia Winograd

Hi! I am the Co-founder and Co-CEO of Pepper, a direct-to-consumer bra brand built for small-chested women and grown to eight figures without venture capital. Pepper began as a scrappy Kickstarter (470% funded) and grew into a global, community-first brand that challenges outdated beauty standards and puts fit first. From day one, I have been deeply involved in building an ethical, globally scaled supply chain, always with a focus on doing things the right way, not the easy way. My background spans large corporations, consulting, early-stage startups, and hands-on operating, giving me a wide-ranging perspective on how companies are built and scaled. I began my career as a management consultant at McKinsey & Company and earned my MBA from NYU Stern, bringing an analytical, data-driven approach to decision-making, paired with a deeply creative instinct for brand, product, and community. I am a Forbes 30 Under 30 honoree, named to Inc.’s Top 100 Female Founders, and recognized by Poets & Quants as one of the Best & Brightest MBAs. Originally from Colombia, where my roots are deeply tied, I intentionally built Pepper’s supply chain there as a way to give back, creating long-term partnerships, investing in ethical manufacturing, and supporting skilled local teams.Need advice? Book a 1:1 w/ me https://intro.co/liawinograd

Experience

1. Co-founder & Co-CEO

   Pepper

   Jan 2017 — Present · New York, NY, US

   I\'m the co-founder and co-CEO of Pepper, a direct-to-consumer intimate apparel brand dedicated to empowering small-chested women to embrace their bodies as they are. Since its inception in 2017, Pepper has grown from a groundbreaking Kickstarter campaign that was 470% funded to an eight-figure business — all without traditional venture capital.

Education

• Tufts University

  Bachelor’s Degree, Economics, International relations

  2008 — 2012

• NYU Stern School of Business

  Master of Business Administration (MBA), Class 2019

  2017 — 2019

Skills

• Entrepreneurship
• Early-Stage Startups
• Strategy
• Management
• Spanish
• Business Development
• Economics
• Analytics
• Business Strategy
• Microsoft Excel
• Management Consulting
• Microsoft Office
• International Relations
• Leadership
• Social Media
• Research
• Strategic Planning
• Business Analytics
• Marketing