Lia MacIel-Chevalier
VP of Design & Merchandising @Careismatic Brands
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WORK HISTORY
VP of Design & Merchandising @Careismatic Brands
Chatsworth, CA, US
Passionate brand visionary with over twenty years of experience in multiple sectors of the fashion industry, particularly focused on brand development, design & merchandising a• Executive with a proven track record of delivering results developing and executing strategies that improve profitability by optimizing design, merchandising, pricing and operational processes• An authentic & supportive leader that excels in team building and collaboration by driving creativity by empowering teams- You can’t succeed on your own!• Creative leader bringing functional adaptive fashion for the disabled to make getting dressed easier• Revamped Silverts adaptive collection for elderly with disabilities• Advocator of Diversity and Inclusion in the Fashion as not all disabilities are visible-Love and kindness matter! • Developed & Introduced the 1st sustainable medical scrub collection to mass market & elevated consumer awareness• Collaborates creating original concepts and designs that consistently drive overall profit and growth. Deep knowledge of the fashion market, competitive environment, and production procedures with an end-to-end product management mindset• Played a huge role in bridging mass market in-store collections and e-commerce while providing practical new experiences and services improving imagery and creating editorial content that offers styling advice and direction• Skilled in Trend Analysis, Apparel, Brand Launches, Textiles, Construction, Team building, Graphics and Leadership• A trusted CBI leader that maintains meaningful partnerships with key accounts and with executives• Attends all fittings; conceptual to final fit approvals• Cultivates passion, synergy & collaboration amongst cross-functional teams to execute priorities and vision• Collaborates with PD and Sourcing on seasonal fabric needs; testing and developing innovative fabrics & technologies • Optimize processes to improve efficiencies and to build productivity levels
EDUCATION
Brooks College
Bachelor of Arts - BA, Fashion/Apparel Design
ABOUT LIA MACIEL-CHEVALIER
I’m a Global VP Executive of Creative Design and Product Management with over 20 years of experience blending bold innovation and strategic execution to elevate brands in the fashion and healthcare space. I\'m fueled by a passion for bringing ideas to life, whether it\'s developing brand-defining collections or launching game-changing apparel.As a leader, I serve as a collaboration champion in fostering cross-functional synergy to deliver seasonal fabrics, technologies, and sales growth. My approach declares that all hands-in is a definite win! I’m all about \"design that delivers\" and redefining what’s possible. Key Wins & Capabilities:• Team Catalyst: Scaled new departments, directed 30+ creative pros to exceed goals, align timelines, and drive innovation.• Market Leader: Repositioned brands as global pioneers in creativity, quality, and innovation.• Margin Mastery: Engineered cost-effective approaches to hit IMU targets and launch on time.• Sales Booster: Accelerated time-to-market with trend-driven design and global supplier insights.• Innovation Driver: Launched the first antimicrobial knit collections and sustainable scrubs, exceeding profitability goals.• Accessibility Advocate: Pioneered 90% adaptive fashion assortments, setting new industry standards.• Retail Strategist: Forged high-value partnerships, executed mass market vision for major brands like Walmart.Technology and systems are evolving so rapidly in advance of artificial intelligence and automation, which makes me proud of how forward-thinking is unavoidably ingrained in everyday thinking patterns, resulting in greater creative freedom, experimentation, and refinement. I have learned that every phase of growth and change within the industry of my career is where I thrive - master and adjust accordingly.My pride in my work is not exclusive to me but a result of collective synergies. I welcome the connection and creative exchanges with all industry professionals.
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