Lia Johnson

About Lia Johnson

I am a junior at the University of Wisconsin-Madison, where I am pursuing a major in Consumer Behavior & Marketplace Studies, along with certificates in Sports Communication, General Business, and Entrepreneurship, with an expected graduation in May 2027.In past roles and through experiential learning trips, I have gained valuable experience in communications, digital sales, and marketing strategy, working both independently and as part of a team. Whether coordinating projects, engaging with diverse audiences, or analyzing consumer trends, I have consistently demonstrated strong organizational skills and a results-driven mindset. These experiences, such as my time at Urban Outfitters and studying abroad, have given me the versatility to adapt to roles across marketing, business strategy, and consumer engagement. Additionally, my involvement in student organizations and volunteer initiatives has further strengthened my leadership, creativity, and ability to collaborate effectively.I bring a strong foundation in marketing, communications, and consumer insights. My academic and professional experiences have equipped me with the adaptability and problem-solving skills needed to thrive in dynamic workplace environments. I am always eager to grow, collaborate, and make a meaningful impact.Feel free to reach out at l••••••••@wisc.edu – I’d love to connect and explore potential opportunities!

Experience

1. Sales Associate

   Urban Outfitters

   Apr 2025 — Present · Madison, WI, US

   Deliver personalized customer service by engaging with diverse shoppers, recommending products, and resolving inquiries to enhance satisfaction- Support revenue growth by upselling complementary items, promoting new arrivals, and processing 30+ transactions per shift with accuracy and efficiency- Maintain store presentation standards through merchandising, restocking, and organizing visual displays consistent with Urban Outfitters’ brand identity

Education

• Berkeley Carroll School

  High School Diploma

• University of Wisconsin-Madison

  Bachelor of Science - BS, Consumer Behavior and Marketplace Studies