Li Wang
Senior Manager,digital Insights & Integration @CIBC
Signup · Get unlimited contacts
WORK HISTORY
Senior Manager,digital Insights & Integration @CIBC
CA
Worked as a data product owner with peer teams to identify business objectives, define successful measures, streamline data management processes and provide recommendations to business stakeholders- Led initiative to create 360 view of digital customer behavior based on multiple data sources from Adobe Analytics, EDH(Cloudera Hadoop) and legacy DBMS for purposes of digital sales penetration, marketing performance, user experience enhancement and actionable recommendations to executives- Worked as a key player in CIBC Customer Information Warehouse(CIW) and Enterprise Data Hub(EDH) initiatives and projects on behalf of CIBC PSB Digital group to bring valuable customer data in - Collaborated with technology groups, business groups and vendors to deliver multiple projects and programs in analytics requirements implementation.Managed and maintained ETL processes in MSSQL data shop- Worked as one of analytics team members of Enterprise Advanced Analytics - Modelling team in bridging predictive modeling datasets to Big Data environment(EDH-customer interaction with Adobe Genesis)for AAM(Adobe Audience Manager) to consume - Performed as a technical expert in the fields of SAS,SQL,Hadoop, Python & R and automated multiple daily/weekly jobs in SAS MC- Completed recurring sales reporting jobs transition to Deloitte offshore team and provided documentation and instructions for any challenges at work- Provided coaching, technical supports and mentoring helps to COOP, analysts and consultants. Also provided on-boarding training sessions to external team members in understanding data environment and processes
EDUCATION
The University of British Columbia
UBC/DAA Award of Achievement in Digital Analytics, Website optimization and digital marketing
York University
Master's degree, Applied Mathematics
SKILLS
ABOUT LI WANG
As a professional in the innovative and competitive analytics world for 5+ years, I constantly challenged status quo to reduce redundancies, increase ROI, rationalize business objectives, and help the business grow. Most importantly, I helped the current team entrench analytics culture into the organization as an evangelist of data-driven. My specialties include large portfolio key metrics reporting & insights of Adobe web front-end and EDW backend multiple data sources, channels behaviors analysis in industry survey, online sales & targeted offers reporting/deep dive, hypothesis test of page re-design optimization, descriptive & predictive modeling to drive sales and customer engagement and SAS/SQL in data management. Through performance management in my employment history, I have maximized output of key player and set the team on the path to success.If you can’t explain it simply, you don’t understand it well enough- Albert Einstein, Physicist
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.