Li Misol Rodriguez

About Li Misol Rodriguez

Hi there!/ ¡Hola, hola! My name is Li. I’m a bilingual copywriter, editor…

Experience

1. Bilingual Copywriter (English Spanish)

   Lowe's Companies, Inc.

   Jan 2024 — Present · Miami, US

   I collaborate closely with the Hispanic Marketing team, agency partners, and other stakeholders to craft, present, and execute a wide range of content initiatives. From social media posts to integrated campaigns, I ensure that communication is consistently relevant and persuasive for Lowe\'s Hispanic customers. Here is more detail of my responsibilities: Transcreate English copy to Spanish for short-form radio scripts, ensuring natural flow, cultural relevance, and adherence to strict timing requirements. Translate and transcreate copy for Lowe’s TV commercials, crafting culturally resonant messages for Hispanic audiences while maintaining flow and timing integrity. Develop concepts, titles, and other creative content in Spanish, enhancing the impact and appeal of campaigns. Translate and transcreate copy for social artwork, store banners, event flyers, and other visual/ graphic media, ensuring consistency and cultural relevance across all platforms. Translate and transcreate subtitles for video and TV campaigns, providing accurate and culturally appropriate Spanish subtitles that align with the original content’s intent and timing. Localize bilingual assets and reference language databases to ensure consistent, culturally relevant Spanish content.

Education

• Colegio San Gabriel de la Dolorosa

  Bachillerato

  1998 — 2001

• Universidad Autónoma de Santo Domingo

  Bachelor's degree

  2003 — 2011