Li Hong Grimes

About Li Hong Grimes

More than 15 years of work experience on B2B e-Commerce including Amazon, Alibaba.com, and Google • Work experience including Google Ads, account management, campaign optimization, social media marketing, trade show/event marketing, online marketing campaign, AB testing, email marketing, project management, partnership management, lead generation, branding, site content optimization, content generation, online display advertising, customer insights, and user experience • 5 years work experience on international shipping, international trade, and sales & marketing • 4 years work experience on international trade in China • MBA graduate with GPA 3.6 • Google AdWords Search Certified • Certified Microsoft Excel Expert Specialist • Certified Microsoft Access Expert Specialist • Excellent written and verbal communication skills in English and Chinese (both Mandarin and Cantonese)

Experience

1. Senior Business Consultant (Amazon Paid Search Focus)

   Perficient

   Feb 2023 — Present

   Provide business consulting services to Reckitt, the world’s leading producer of health, hygiene and nutrition products, on its 1P & 3P Amazon paid search perspective. Responsible for brands including Airborne, Biofreeze, MoveFree, Neuriva, Digestive Advantage, and MegaRed.• Implement intensive Keyword research on Helium 10 and create Amazon Sponsored Products, Sponsored Brands, and Sponsored Display campaigns on Amazon Ad Console for new product launches. One new product launch achieved first month’s sales of $114K even without any product reviews on Amazon.• Manage high-budget campaigns including bid management, budget allocation, and keyword strategies, leading to 35.2% increased ROAS and 5.4% increased sales.• Perform campaign optimization and provide recommendations. • Successfully conquested a major competitor of Airborne, resulting in Sponsored Brands Ads and Sponsored Products Ads appearing in the prominent positions on the competitor’s branded search terms page on Amazon. • Analyze large campaign performance data set using advanced Excel skills including Pivot table, V-lookup, What If, and Excel Solver etc.• Well versed on Pacvue for pulling and analyzing keywords, campaigns, and ASINs performance as well as bulk operations, rules setup and dayparting. Familiar with Stackline for industry and competitors’ trends.• Participated in Amazon Prime Day Sales in July and October 2023. The October 2023 Prime Day sales increased 53.2% and ROAS increased 30.2% compared to last year’s October Prime Day sales.

Education

• University of Washington

  Bachelor's degree

• CompUSA Training Center

  SQL: Structured Query Language

• Cardinal Path

  Google AdWords and Google Analytics

• California State University-East Bay

  Master of Business Administration (M.B.A.)

• Stanford Continuing Studies

  Search Engine Optimization & Social Media Marketing