Lily Hua

Human-Centered Design | UX Design @ AppFolio

Role
User Experience Designer at AppFolio
Location
Los Angeles, CA, US
LinkedIn followers
500 followers
Information TechnologyView LinkedIn profile

About Lily Hua

I am an intentional and data-driven designer and marketer with a background in sales ops and journalism. From having worked at multiple start-ups, I always strive to be scrappy and to hit the ground running. I have a passion for design, tech, and spinning.

Experience

  1. User Experience Designer

    AppFolio

    Jul 2022 — Present · Los Angeles, CA, US

    Spearheaded UX design initiatives within two agile development teams, specializing in screening compliance and rental applications- Orchestrated a holistic feature redesign through 8 user interviews, 2 surveys, and 6 usability tests, resulting in heightened visibility of system statuses- Facilitated 6+ design studios and workshops, fostering collaboration and alignment among development teams to ensure cohesive design implementation- Conducted a thorough heuristic evaluation of the screening domain, contributing to increased transparency on accessibility and usability standards.

Education

  • University of Maryland

    Bachelor’s Degree, Journalism

  • University of Maryland

    Bachelor’s Degree, English Language and Literature, General

  • Designlab

    User Experience Design

    2019 — 2020

  • General Assembly

    Visual Design

    2017 — 2018

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