Lisa Mullis

About Lisa Mullis

As head of Paraphrase Communications, I primarily work with coaches, consultants, and creatives in mid- to late-career transition who are new in their business or making a pivot with their offers or positioning. They need to put their many years of expertise and experience into words that clearly communicate the value of what they’re doing now so they attract right-fit clients who’re happy to pay the fees they deserve.I spent the first 18 years of my career as a graphic designer and creative director/owner of a design studio. While doing print and digital projects, I saw how often clients struggled with what to put on their websites, in their brochures, etc—in other words, the words. So I dusted off my journalism degree (I\'m formally trained as a copywriter) and started helping them with their business writing (and if you\'re an entrepreneur at any stage, you know how much writing is needed in business).Prior to Paraphrase Communications, I founded and operated Blue Marble Creative for sixteen years where I led communication strategy, brand identity and message development, and design execution for small businesses and nonprofits primarily in the edtech and health & wellness spaces.Verbal and visual language has been a running theme throughout my professional and personal journey. A childhood filled with fine art extracurriculars and notebooks crammed with creative writing. A dual education in journalism and graphic design from University of Missouri-Columbia. Helping my Ethiopian-born son learn English. I have always been fascinated with the power of art, writing, music, and dialogue to communicate and connect.I’m driven by a belief that clear communication is the key to living in a world that is happy, healthy, and safe and that small business has the power to positively shape our economies and communities.

Experience

1. Principal and Brand Messaging Specialist

   Paraphrase Communications

   Nov 2016 — Present

   At Paraphrase Communications we primarily work with coaches, consultants, and creatives in mid- to late-career transition who are new in their business or making a pivot with their offers or positioning. They need to put their many years of expertise and experience into words that clearly communicate the value of what they’re doing now so they attract right-fit clients who’re happy to pay the fees they deserve.We help new companies establish their positioning and develop a strong communications platform that will give them visibility and legitimacy. We also work with mature companies who need to evolve their messaging and collateral to reflect a shift in strategic priorities or organizational structure, and to broaden their reach and strengthen their appeal.We take a messaging-first approach to develop the language you’ll need for your website—which happens to be the same language you’ll use elsewhere online and in real-life—produce key materials for your client attraction strategy, and help you master your message so you can rock your marketing. Our services encompass three main areas:STRATEGIC BRAND COACHING where to find your ideal client, how to organize your offers for optimal flow, and what marketing strategy will support your business model.COPYWRITING language for fundamental chunks of copy you’ll use over and over such as your elevator pitch, core message, bios, and offer descriptions.IMPLEMENTATION help moving the words to your website and developing other marketing materialsOur deliverables include- brand messaging platforms (elevator pitch, company overview, team bios, service descriptions, etc.)- website copy, design and build- email nurture sequences and promotional campaigns- sales copy and sales page copy and design- lead magnet/freebie development and promotionFor messaging and marketing resources, visit paraphrasecomm.com.

Education

• University of Missouri-Columbia

  Bachelor of Journalism, Advertising and Graphic Design

  1993 — 1998

Skills

• Packaging
• Marketing Strategy
• Graphic Design
• Copywriting
• Web Design
• Marketing Communications
• Advertising
• Wordpress
• Logo Design
• Creative Strategy
• Creative Direction
• Marketing
• Art Direction
• Newsletters
• Brochures
• Graphics
• Illustration
• Catalogs