Lauren Hernandez
Assistant Director of Marketing, Membership and Meetings @American Physical Society
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WORK HISTORY
Assistant Director of Marketing, Membership and Meetings @American Physical Society
Drive engagement and growth across APS’s global community of physicists. Lead strategic marketing initiatives to strengthen member connections, enhance meeting experiences, and advance the Society’s mission to promote and share the knowledge of physics worldwide. Passionate about community building, data-driven strategy, and impactful storytelling.
EDUCATION
Michigan State University
Bachelor of Arts
ABOUT LAUREN HERNANDEZ
People with dominant relationship building themes like empathy, individualization and adaptability build strong relationships that hold a team together and make it greater than the sum of its parts.\"-CliftonStrengths\"Entertainers (ESFP-A) are spontaneous, energetic, and enthusiastic people – life is never boring around them. They love vibrant experiences, eagerly engaging in life and discovering the unknown with Hernandez is a senior marketing and communications leader with 20+ years of experience building teams and crafting go-to-market strategies across complex healthcare and scientific member associations, including the Radiological Society of North America (RSNA), Healthcare Information Management and Systems Society (HIMSS), and American Physical Society (APS). She is equally skilled as a strategist and people leader; dominant in relationship-building themes and thrives in environments requiring quick thinking and adaptability.Additional engagements of note include marketing management and events coordination at Campbell-Ewald Advertising Agency, communications management at Meridian Entertainment Group and experiential marketing management at Momentum Worldwide.
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