Lauren H.

Marketing Director, Digital & Web Strategy @Virginia Economic Development Partnership

Richmond, VA, US

Role Responsibilities- Own web strategies that promote Virginia’s business location advantages and continue to contribute to top of mind awareness that Virginia is a prime business location- Lead web strategy and design for VEDP.org, VOEE.org, ExportVirginia.org and industry specific landing pages- Co-own marketing strategy execution- Lead the strategy, concept, and execution of digital campaigns that drive traffic to VEDP.org - Manage creative asset development, including custom landing pages on VEDP.org, graphics, and videos to support campaigns and reinforce the Virginia and VEDP brands- Data tracking and reporting across platforms- Own the implementation of an effective marketing strategy as well as branding and advertising plans that increase brand awareness and communicate Virginia’s advantages for business.

Virginia Commonwealth University

Bachelor of Science (B.S.), Strategic Advertising