Leighann Halik
Social Media Strategist @ Dell Technologies
- Role
- Social Media Strategist at Dell Technologies
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Leighann Halik
I am a strategy-driven marketer with a passion for blending business and creativity. With a background in agile project management, data analysis, and consulting, I thrive in dynamic environments where adaptability and strategic thinking are key. As a dedicated lifelong learner, I bring a calm presence, empathetic mindset, and an unwavering commitment to growth to any team I join or project I approach.In my current role, I lead the social strategy for Dell Technologies\' global flagship handle on TikTok. My core focus is to build brand affinity and activate community engagement through curated editorial planning and data-informed content optimization to achieve scalable reach. Myers-Briggs: INFJ (Introverted, Intuitive, Feeling, Judging)Enneagram Type: 8 (The Challenger)Clifton Strengths: Relator, Arranger, Developer, Harmony, Individualization
Experience
Social Media Strategist
Nov 2025 — Present · Raleigh-Durham-Chapel Hill, NC, US
Curate and activate organic TikTok strategy to build brand affinity and generate community engagement.Design editorial calendars for organic posting, ensuring ample coverage across product launches. Partner cross-functionally to ensure messaging alignment, approvals, and efficient go-to-market pace. Manage organic performance and turn insights into data-informed content optimizations. Coordinate reposting workflow to elevate UGC and creator mentions, and expand organic visibility.
Education
The University of North Carolina at Chapel Hill
BSBA, Spanish for the Professions Minor
2018
UNC Kenan-Flagler Business School
BS Business Administration, International Marketing and Consulting
2019 — 2022
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