Laura Guntren
Marketing & Communications Business Leader, Optimizing Growth, Building Brands, Driving Demand
- Role
- Director of Demand Generation at Envoy
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Laura Guntren
I help companies scale through high-impact marketing and communications rooted in trust, community, and creativity. I have a proven track record of growing brands from regional presence to global reach by aligning cross-functional teams, accelerating revenue, and optimizing go-to-market strategy. My expertise spans brand building, demand generation, product marketing, data-driven storytelling, customer success, and sales enablement. I have led initiatives across regulated industries—including finance, government, HR, and cybersecurity—partnering closely with product, policy, legal, and public affairs teams to deliver campaigns that balance innovation, security, and compliance.
Experience
Director of Demand Generation
Oct 2025 — Present · San Francisco, CA, US
Leading growth marketing, demand generation, experiment design, and performance measurement—building multi-channel plans, nurturing sequences, and reporting frameworks that tie directly to revenue impact.
Education
Defense Information School
Certification, Broadcast Journalism, Public Affairs
2000 — 2001
California State University, Northridge
Bachelor's degree, Speech Communication and Rhetoric
University of Kentucky
Biology, General
California State University, Northridge
BA, Communications
Skills
- Content Marketing
- Salesforce.com
- Content Management
- Strategic Planning
- Lead Nurture
- SEO
- Trade Shows
- Brand Messaging
- Online Advertising
- Budgets
- Direct Mail
- Salesforce
- Hubspot
- Digital Marketing
- Marketing Automation
- Go-to-Market Strategy
- Integrated Marketing
- Thought Leadership
- Budget Management
- Analytics
- Online Marketing
- Sem
- Multi-Channel Marketing
- Radio Advertising
- Print Collateral
- B2b Marketing
- Print Advertising
- Segmentation
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Direct Marketing
- Program Management
- Webinars
- Partner Marketing
- Customer Insight
- Product Marketing
- Brand Awareness
- Marketing Management
- Email Marketing
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