Luis Diego Gonzalez

About Luis Diego Gonzalez

I\'m a Lead Product Designer with 10+ years of experience transforming complex enterprise challenges into solutions that drive measurable business outcomes. My work has contributed to company acquisitions, driven 21% revenue growth, and won major enterprise clients.I specialize in multi-stakeholder B2B systems in logistics, distribution, and workforce management—designing workflows that require different parties to coordinate under operational pressure. My work spans **food distribution systems processing hundreds of daily orders, enterprise workforce management platforms coordinating thousands of distributed workers, and B2B marketplace platforms for construction logistics**.Recent impact:• Designed organizational privacy controls that helped win The New York Times and positioned WorkMarket for ADP acquisition• Led 0-1 ERP port for Gordon Food Service, completed in under 11 months, coordinating across distribution centers with time-sensitive operational needs• Brand identity redesign that drove 21% revenue growth for a Latin American startupMy approach blends user-centered design with business strategy—diagnosing root causes, navigating stakeholder complexity, and delivering strategic design leadership. I\'ve facilitated design sprints with cross-functional teams, set product-area design strategy using OKR-driven approaches, and presented to C-suite executives to secure buy-in for user-centered initiatives.Specialties:Enterprise B2B, Multi-Stakeholder Coordination, Visual Systems, Design Systems, UX Strategy, Service Design, Human-Centered Research, Cross-functional LeadershipView my work: luichi.myportfolio.com

Experience

1. Experience Design Lead

   Glunos, Sin Gluten

   Nov 2023 — Present

   Led comprehensive experience redesign addressing product-market misalignment for gluten-free baked goods startup.Conducted customer research in supermarkets, identifying a disconnect between product design and market expectationsRedesigned the complete product system across 24 SKUs (cookies, empanadas, pies), creating a cohesive brand experience aligned with customer needsPresented strategic recommendations to the C-suite biweekly, navigating misaligned stakeholder priorities and iterating autonomously to achieve buy-inDeveloped an integrated communications strategy across packaging, digital platforms, and marketing touchpoints, ensuring brand coherenceCohesive experience design (phased implementation across 24 SKUs) drove 21% YoY revenue growth (July 2024-July 2025)

Education

• Carnegie Mellon University School of Computer Science

  MHCI, Human Computer Interaction

Skills

• User Experience
• Brand Development
• Interaction Design
• User Research
• Needfinding
• Creative Direction
• Human Computer Interaction
• User-Centered Design
• Visual Design
• User Experience Design
• Contextual Inquiry
• Information Architecture
• Heuristic Evaluation
• Persona
• Wireframes
• User Interface Design
• Usability Testing
• User Scenarios
• Web Design