Lana Gornostaeva
B2B Digital Marketing Expert
- Role
- Business Partner at Constant Contact
- Location
- Irvine, CA, US
- LinkedIn followers
- 500 followers
About Lana Gornostaeva
Strategic Marketing Expert. Outstanding project leader from inception to execution and completion.My passion: achieving remarkable marketing results.Laser focus on efficiency by integrating traditional marketing techniques with the latest online innovations.Proven Marketing Project Manager for multiple international and US-based organizations. Implemented launches and expansion of new products, technologies and services in various industries: software, consumer electronics, beauty, healthcare, frozen food, wine, surveying equipment, mailing lists and data services, printing and labeling, etc. Seasoned Email Marketing Pro developing creative email communications strategies and data segmentation to retain customers and generate new sales leads. Focus on execution and enhancement of B2B & B2C email broadcasts.SPECIALTIES:• Strategic Marketing Planning• International Marketing & Business Development• Website Strategy & Planning • Communications Strategy• Innovative Brand Positioning• SEM, SEO, PPC Management• Google AdWords, Google Partner• Social Media• Email Marketing • Trade showsSKILLS:• Photoshop, Dreamweaver, HTML• MS Office products, including Project, Access • Email Broadcasts (SharpSpring, ExactTarget/Salesforce, ConstantContact & other platforms)• International Perspective & Experience (visited more than two dozen countries - North America, Europe, Russia, Middle East, Japan)
Experience
Business Partner
Jan 2008 — Present
Helping B2C clients and non-profit organizations launch their email communications.
Education
Primorsky Jobs
BA
1983 — 1989
Skills
- Marketing Strategy
- Email Marketing
- Marketing
- Online Advertising
- Lead Generation
- B2b
- Ppc
- Sem
- SEO
- Online Marketing
- Web Marketing
- Salesforce.com
- Leadership
- Web Analytics
- Mobile Marketing
- Direct Marketing
- Google Adwords
- Multi-Channel Marketing
- Integrated Marketing
- Positioning
- International Marketing
- Creative Strategy
- Social Media
- Exacttarget
- Html
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