Luis Garza
AVP, Martech Operations @Axos Bank
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WORK HISTORY
AVP, Martech Operations @Axos Bank
Responsible for the operational oversight of the company’s marketing technology stack, ensuring all platforms are integrated, compliant, and aligned with business objectives. This enables effective omnichannel campaigns and optimized customer communication. Led the design and execution of MarTech solutions across email, SMS, push, print, and automated call channels. Managed non-marketing transactional alerts (e.g, security, account updates) with strict compliance adherence. Delivered Agile projects using Scrum and Kanban to streamline releases and accelerate delivery. Established governance frameworks to ensure regulatory and internal policy compliance. Collaborated with cross-functional teams across IT, Marketing, Sales, Security, and Compliance. Directed integration of CRM, marketing automation platforms, analytics tools, mobile apps, and origination systems. Optimized marketing workflows and automation processes to improve operational efficiency. Maintained dashboards and data pipelines for reliable insights and strong data governance. Trained marketing teams to drive adoption and build a tech-savvy, data-driven culture. Measured campaign and platform performance to evaluate and enhance MarTech ROI. Championed innovation by adopting new tools and strategies that improve engagement. Led a cross-functional team including automation specialists, email devs, QA, BAs, and platform admins.
EDUCATION
Universidad Tecmilenio
Ingeniero en desarrollo de software
ABOUT LUIS GARZA
AVP, Martech Operations
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