Lucy Garate-Barros

About Lucy Garate-Barros

I\'m a strategic partner to my clients; I bring the customers\' voice to the center of the discussion; I have a very strong \"connections\" skill because I care and I listen. I\'m a powerful Latina with a passion for Marketing and a passion for People. I impact the business, identify new opportunities, change cultures and love working for companies who are always looking to evolve and become more inclusive. Strong consulting and communication skills with ability to present complex business issues, diagnostics, findings, and actionable recommendations to executive team. Fluent in Spanish with work experience in Latin America.

Experience

1. Senior Market Research Manager

   Microsoft

   Jun 2012 — Present · Redmond, WA, US

Education

• Universidad de Lima

  Bachelors, Economics

  1993

• University of Georgia - Terry College of Business

  Master, Marketing Research

  2001

• Universidad de Piura

  Master, Business Administration

  1997

Skills

• Business Development
• Business Intelligence
• Marketing Management
• Market Analysis
• Data Analysis
• Market Research
• Segmentation
• Sales
• Strategic Thinking
• Marketing
• Cross-Functional Team Leadership
• Competitive Intelligence
• Marketing Strategy
• Crm
• Management
• Project Management
• Strategic Planning
• Project Planning
• Go-to-Market Strategy
• Quantitative Research
• Marketing Research
• Product Marketing
• Analytics
• Strategy
• Leadership
• Competitive Analysis
• Market Intelligence
• Consulting
• Customer Insight
• Qualitative Research
• Analysis
• Event Management