Larry Frievalt

Ticketing Patron Services Manager @Genesee Theatre

Coordinate the set-up and distribution of ticket sales for venue with over 70 events seats and in sales annually- Manage all Ticketing and Front of House operations that received several awards and over 90% positive approval rating in guest satisfaction- Generate offers and settle events for venue and outside promoters- Spearhead a number of upsell packages that resulted in generating an additional 18% in revenue per event- Develop training and incentive programs resulting in an 85% retention rate of Front of House staff- Assist in the creation and design of venue’s website- Collaborate with Marketing to build brand and increase show sales via print and digital media outlets. Examples include implementation of standardized email campaign resulting in 30% increase in sales in 2014 prior to general on sale of events- Responsible of all web and social media marketing including but not limited to Facebook, Twitter, Yelp, TripAdvisor, ReverbNation, and Patch- Negotiate renewal agreements with Ticket Vendor and Local Ticket Seller Union- Assist in the coordination of fundraising opportunities with the Friends of the Historic Genesee Theatre- Programming Director for the Film Series at the Genesee Theatre.