Lizy Freudmann

About Lizy Freudmann

Detail oriented and driven by data analysis (without losing my creativity of course!), I…

Experience

1. Marketing, Brand Voice, Communications, and Positioning Strategist,

   One More Thing Llc

   Aug 2008 — Present · New Orleans, US

   Selected Projects: Marketing & Communication: Client: Weav Music; Project: social media management (focused on Twitter) for business development, creation of FAQ and support resources. Set up strategic partnerships with musicians and nonprofits to test the technology + created the promotional materials. Client: Habitus Incorporated; Project: website language upgrade, marketing strategy (including all creative briefs, video content, strategic outreach, social media plan) for book “Finding a Job That Loves You Back: The Three Conversations That Will Take You From Wherever You Are To Wherever You Discover You Want To Go.”Fidelity Bank: P.O.W.E.R. blog writer (including interviews). Platform Revolution (Book, published by WW Norton): Marketing and project management across various stakeholders to coordinate marketing and PR efforts, website creation, customer facing channels editorial. MIT\'s Center for Digital Business Platform Strategy Summit, 2014: Worked with MIT\'s in-house marketing staff to spread the word about the summit; drafted official summit press release that MIT sent out through their network; created website content, handled all social interaction (a key feature of the summit\'s interactive format) and social marketing the day of the event.Market Research: Client: Apptitude; Project: provide client with end user price sensitivity information. This project consisted of designing a customized qualitative MR study on price and product features. I developed the project plan, wrote the discussion guide, conducted the IDIs, & produced findings report for the client.Client: Lotus Market research for confidential end-client; Project IDI moderator. For this project I conducted IDIs for a health/wellness study according to strategy set by the project lead. I analyzed interview results & put together highlight real in iMovie for end client.

Education

• Brown University

  Bachelor of Arts (BA), American Civilization

  2001 — 2005

• The Ethical Culture Fieldston School

  High school, High School/Secondary Diplomas and Certificates

  1987 — 2001

• University of Cambridge

  Summer Enrichment Study, History

  1999 — 1999

• Tulane University - A.B. Freeman School of Business

  Master of Business Administration (MBA), MGM, Business, Strategy, Marketing

  2011 — 2013

Skills

• New Media Marketing
• Lifestyle Marketing
• Strategy
• Market Research
• Management
• Product Development
• Marketing
• Strategic Planning
• Social Media Outreach
• Search Engine Technology
• Advertising
• Public Relations
• New Media Strategy
• Omniture
• Social Media
• SEO
• Social Media Marketing
• Account Management
• Music
• Digital Strategy
• Google Analytics
• Content Strategy
• Strategic Partnerships
• Marketing Strategy
• Start-Ups
• Online Marketing
• Digital Media
• Promotions
• Sem
• Children's Books
• New Media