Luis Felipe Diaz

WORK HISTORY

EDUCATION

SKILLS

ABOUT LUIS FELIPE DIAZ

As a seasoned Digital Marketing Leader with nearly a decade of experience driving digital transformation across global brands, I specialize in designing high-impact media strategies that maximize performance, operational efficiency, and return on investment. I\'ve led cross-functional teams and managed multimillion-dollar budgets, executing data-driven campaigns for industry leaders like Uber and AT & T across the U.S, Canada, and LATAM.My core expertise lies in programmatic and social media buying, audience segmentation, attribution modeling, and marketing automation. I bring deep knowledge of platforms such as DV360, Amazon DSP, Facebook Ads, Tik Tok Ads and the full Google Marketing Platform stack, skills that have consistently delivered measurable results, including reduced acquisition costs and double-digit growth in ROI.Currently pursuing a Master’s degree in International Business Management at Berlin School of Economics and Law, I’m blending academic rigor with hands-on expertise to further elevate my strategic and leadership capabilities in the digital marketing space. My work is grounded in a passion for innovation, a strong analytical mindset, and a people-first leadership style.I’m now looking to take the next step in my career by joining a forward-thinking company in the tech, fintech, or digital commerce space, where I can contribute to building scalable marketing ecosystems and lead transformative growth.