Laura Feeney

About Laura Feeney

Digital and customer experience professional focused on using design thinking to develop customer-centric strategies and experiences. I believe that for experiences to evolve with customer expectations, a foundational understanding of customer needs must be coupled with rapid and iterative hypothesis development and experimentation rooted in data analysis.I love tackling thorny problems and am passionate about using research and analysis to create a deep understanding of customer needs to serve as a foundation of all initiatives and a major input into the user experience. I believe that a successful digital experience strategy must include the business transformation necessary to execute the strategy: driving customer satisfaction, revenue growth, and operational efficiency. I am a valued member of cross-functional teams, sought after for the ability to “connect the dots”, bridging the gap between business, creative, and technology through strong communication and collaboration. I am passionate about leading my team and helping team members develop and grow in their careers.Specialties: design thinking, experience design, customer experience, digital strategy, qualitative & quantitative user research, community strategy, customer insights, voice of customer, analytics, product management, digital transformation, customer care, social strategy, content strategy, influencer and advocate programs, gamification, customer engagement, communication, agile scrum

Experience

1. Product Management Director

   PwC

   Jul 2023 — Present

   Leading a cross functional team from POV to execution on innovative B2B / SaaS products at PwC. Learning GenAI and how that intersects with the product experience.

Education

• The University of Texas at Austin

  MA, Physics

  2002 — 2004

• Miami University

  BS, Physics, Mathematics

  1998 — 2002

Skills

• Customer Experience Consulting
• Web Project Management
• User Research
• Product Management
• Customer Support
• Web Analytics
• Digital Strategy
• Agile Methodologies
• Project Management
• Program Management
• Data Analysis
• Management Consulting
• Customer Engagement
• Social Media
• Software Product Management
• Strategy
• Business Analysis
• Customer Insight
• Cross-Functional Team Leadership
• User Experience
• Content Strategy
• Marketing Strategy
• Gamification
• Community Management
• Customer Experience
• Analytics
• Business Strategy