Leyna Carlson
Consumer Behavior & Insights at NielsenIQ
- Role
- Associate Manager - Consumer Behavior & Insights at NielsenIQ
- Location
- Cleveland, OH, US
- LinkedIn followers
- 500 followers
Experience
Associate Manager - Consumer Behavior & Insights
Nov 2021 — Present
Manage end-to-end custom research projects in the CPG space. Partner with clients to understand their business objectives and align on appropriate solutions to be used (e.g. VR shopping, Usage & Attitudes Surveys, RMS data, etc.). Serve as the client’s daily point-of-contact throughout the project. Present key findings and recommendations to client.Extensive experience with Confectionery, Snacking, Alcohol, Pet food, and Tobacco research projects.
Education
Hoover High School
High School
2004 — 2008
The University of Akron
Master's degree, Communication, General
2014 — 2016
Marietta College
Bachelor of Arts (BA), Broadcast Journalism
2008 — 2012
Skills
- Youtube
- Editing
- Final Cut Pro
- Broadcast Journalism
- Quantitative Research
- Copywriting
- Journalism
- Audacity
- Camera Operating
- Event Planning
- Radio
- Blogging
- Advertising
- Media Production
- Television Producing
- News Writing
- Photography
- Adobe Audition
- Writing
- Microsoft Word
- Public Relations
- Media Relations
- Press Releases
- Time Management
- Sports Writing
- Social Media
- Microsoft Office
- Video
- Copy Editing
- Marketing
- Public Speaking
- Feature Articles
- Broadcast
- Leadership
- Video Editing
- Premiere
- Adobe Creative Suite
- Storytelling
- Management
- Enps
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