Leyla Goodsell
- Role
- Communications Manager, Entergy Mississippi at Entergy
- Location
- Jackson, MS, US
- LinkedIn followers
- 500 followers
About Leyla Goodsell
An accomplished strategic communications leader with expertise in executive, internal and…
Experience
Communications Manager, Entergy Mississippi
Jan 2017 — Present
Communications Manager, July 2022-Present Senior Communications Strategist, May 2019-July 2022 Communications Strategist, January 2017-May 2019 • Counsel CEO and senior leaders, building strategic executive internal communications on key business topics, including diversity and inclusion, customer experience, industry disruption, safety and sustainability. • Plan and execute employee communications campaigns to inform and connect a diverse and dispersed workforce. Results include 75% of remote workers staying highly engaged, connected and well-informed during the pandemic and a 62% and growing adoption rate for a new internal digital platform designed to engage employees and build company culture. • Drive the company’s social media strategy, including proactive and reactive messaging and promotion of organic posts, and increasing engagement 289.5% over nearly five years. • Research and create compelling blogs, social media posts, talking points and presentations relevant to the electric utility industry. Adeptly navigate and clearly communicate in ambiguous situations and crises.
Education
The University of Southern Mississippi
M.S., Public Relations
1994 — 1995
Georgia Southern University
B.S., Communication Arts, Public Relations
1990 — 1994
Skills
- Crisis Management
- Spokesperson
- Crisis Communications
- Wordpress
- Digital Media
- Microsoft Office
- Internal Communications
- Research
- Fundraising
- Media Relations
- Press Releases
- Event Management
- Advertising
- Copy Editing
- Indesign
- Leadership
- Photoshop
- Marketing
- Budgets
- Strategic Planning
- Public Relations
- Creative Writing
- Nonprofits
- Publicity
- Journalism
- Community Outreach
- Social Media
- Employee Relations
- Marketing Strategy
- Adobe Creative Suite
- Social Media Marketing
- Teaching
- Copywriting
- Project Management
- Reputation Management
- Message Development
- Event Planning
- Editing
- Public Speaking
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