Lexy Bauman
Lead Email & Marketing Automation Program Manager @Mutual of Omaha
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WORK HISTORY
Lead Email & Marketing Automation Program Manager @Mutual of Omaha
Lead and mentor an Email Specialist, providing professional development, workload management, and strategic guidance• Strategize and oversee complex promotional, automated, and transactional email campaigns using Salesforce Marketing Cloud, integrated with multiple CRMs• Serve as the Solution Lead for the email marketing team, directing the strategy and execution of enterprise-level email solutions that enhance customer engagement and align with business objectives• Drive prioritization and project alignment by managing cross-functional input, setting clear expectations, and ensuring that resources align with strategic goals• Act as the primary contact for business and technical teams, translating high-level marketing needs into technical solutions and guiding stakeholders to understand capabilities, timelines, and potential constraints• Provide strategic guidance to stakeholders on email capabilities, fostering innovation and continuous improvement within the email marketing ecosystem• Pilot and integrate key marketing technologies, and contribute foundational knowledge from the brief integration of Salesforce Data Cloud and ongoing SMS pilots• Lead solution design for large-scale, data-driven email initiatives, continuously refining and optimizing customer journeys with a focus on automation and personalization• Oversee third-party email campaigns, providing guidance on design, ensuring CAN-SPAM compliance, and managing requirements• Champion best practices in email rendering, coding HTML/CSS as necessary, and ensuring performance across email clients and devices• Spearhead the development of resources such as an email preference center, email template libraries, and an email design guide, empowering business partners• Serve on the Marketing Culture Committee; held leadership roles in an ERG, driving diversity and inclusion
EDUCATION
University of Nebraska-Lincoln
Bachelor of Arts - BA, Hospitality Administration/Management
SKILLS
ABOUT LEXY BAUMAN
Fueled by a passion for data, digital marketing, and technology, I specialize in leveraging the power of email marketing to deliver results-driven campaigns. With 4.6 billion daily email users worldwide, and that number expected to reach 4.8 billion by 2027, email marketing is more crucial than ever. By combining creative strategy with data-driven insights, I help businesses optimize their digital presence and connect with audiences in meaningful ways.Beyond my expertise in email marketing, I thrive on collaborating with cross-functional teams, tackling complex challenges, diving into data to enhance the user experience across all touchpoints, and continuously expanding my knowledge of the digital landscape. My approach is rooted in understanding the broader business ecosystem, ensuring that every campaign contributes to an exceptional user experience and drives measurable results.Outside of work, you\'ll find me indulging my love for culinary adventures, whether that\'s whipping up a new recipe or discovering the latest foodie hotspot. Music is my escape, travel is my inspiration, and time with family and friends helps me recharge. I believe in living life with a sense of curiosity and joy—both in and out of the office.
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