Lexxi Segovia
Senior Account Executive at Digitas Health
- Role
- Senior Account Executive at Digitas Health
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Lexxi Segovia
I got my start in digital marketing through the fast-paced world of agency life and I’ve…
Experience
Senior Account Executive
Jan 2025 — Present · Boston, MA, US
Leading the digital marketing strategy and execution as the key account lead for the pulmonary hypertension therapeutic area, managing initiatives across four brands for both DTC and HCP audiences. Helping lead a content excellence transformation to streamline digital content creation and improve speed to market, while also supporting the successful rollout of a digital asset management system.Collaborating closely with cross-functional partners including creative, media, regulatory, and client teams to drive key project decisions and ensure alignment on strategic goals. Overseeing multiple digital workstreams in a fast-paced environment, from brief development through launch.Managing a range of omni-channel approaches across digital platforms, including social media, Salesforce Marketing Cloud emails, Rep Triggered emails, display advertising, interactive visual aids (iVIS), and digital/print collateral for conferences. Consistently applying insights from industry trends and performance data to inform strategy and content direction.Also taking on an active leadership role in mentoring junior team members guiding them through onboarding, digital best practices, and day-to-day execution in a complex healthcare marketing landscape.
Education
University of Lynchburg
Bachelor of Arts - BA
University of Lynchburg
Minor
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