Lex Martinez
- Role
- Digital Marketing Specialist at Gregory
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Lex Martinez
From concept to creation, I love engaging projects from any stage in their lifecycle and…
Experience
Digital Marketing Specialist
May 2023 — Present
Apply knowledge of marketing automation and lead nurturing to develop industry-leading approaches to help clients achieve key objectives- Support digital marketing team on development and execution of integrated campaigns utilizing paid ads, email, marketing automation, and content marketing- Apply best practices for conversion rate optimization across ads, emails, and landing pages- Write effective copy across a variety of platforms – emails, landing pages, PPC, and social ads- Own the development of campaigns from briefs to creation of the assets for campaign, to the execution of campaign, reporting and providing recommendations- Reporting on campaigns’ performance with analysis against objectives. Lead internal and external discussions to review reports and offer recommendations for improving performance- Management of client relationships and meeting the needs of clients to help them meet their digital marketing goals- Keep up to date on disruptive digital marketing strategies and provide thought leadership and recommendations for adoption.
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