Lex Parisi

About Lex Parisi

Twenty years in gaming and tech, and I still get genuinely excited about a well-executed campaign like a data nerd. I’ve spent my career at the intersection of brand and performance, from building Amazon Prime Gaming’s international presence across 25+ markets, launching Red Bull’s esports brand from scratch, and managing iconic IP like Naruto and One Piece at VIZ Media. I’ve built teams from zero, opened markets that didn’t exist yet, and turned underutilized channels into real revenue drivers. What I actually do: I build the strategy, write the brief, run the campaign, look at the data, and make it better. I’ve run paid acquisition on a lean budget and driven 130% YoY lead growth. I’ve captained Prime Day across 15+ teams and driven nearly 800M impressions. I’ve built brand systems for live esports properties that sold out 10+ events worldwide. I don’t hand things off and disappear: I operate and support. I lived and worked in Japan, which shaped how I think about cultural nuance in global marketing. Right now I’m consulting through Paper Crane Advisors, advising early-stage gaming and tech companies on brand, growth, and go-to-market strategy, while also building in the creator space; because understanding how audiences actually behave on Twitch and YouTube isn’t theoretical for me. If you’re looking for a senior marketing leader who can own both the brand vision and the performance metrics, let’s talk.

Experience

1. Head of Marketing

   Artly

   Apr 2026 — Present

   Artly is an AI robotics company currently redefining the café experience through its proprietary Barista Bot™ platform that combines computer vision, deep learning, and imitation learning to craft specialty coffee with the precision of a world-class barista.As Head of Marketing, I lead brand strategy, growth, and storytelling for a company at the frontier of embodied AI and consumer robotics, not to mention some amazing coffee roasted in-house in the back of the office.

Education

• Temple University Japan

  English and Japanese

  2005 — 2005

• University of the Pacific

  Bachelor of Arts - BA, English

  2002 — 2006

Skills

• Incopy
• Copywriting
• Digital Strategy
• Digital Media
• Blogging
• Html
• Client Liaison
• Scheduling
• Online Advertising
• Email Marketing
• Consumer Behaviour
• Social Media Marketing
• Contract Negotiation
• Creative Direction
• Ppc
• Social Media
• Marketing Communications
• Facebook
• Illustrator
• Marketing
• Adobe Creative Suite
• Product Marketing
• Product Management
• Social Networking
• Online Marketing
• Mac
• Product Development
• Strategic Partnerships
• Market Research
• Editing
• Wordpress
• Integrated Marketing
• New Media
• Advertising
• Google Analytics
• Photoshop
• Mobile Devices
• Writing
• Omniture
• Marketing Strategy